About Elvira Graham

Elvira Graham is a fashion, beauty, and lifestyle blogger. Fashion, traveling, spending time with family, and supporting her favorite local charities are a few of her passions. She has been contributing to The Book The Woodlands since its inception. She's known for bringing style and trends to our community on her blog fashionrowe.com

The Perfect Holiday Accessories and Gifts

If you are the last minute holiday shopper or already planning out the gifts, let this Wish Guide be your tool for finding the perfect present for your accessory queen! Shop local and support two charming women’s boutiques: French Cuff and KB Kasuals. Both carry unique brands and a wide selection of tops, bottoms, jewelry, and accessories. Thank you to both for being ad partners in The Book The Woodlands and supporting Interfaith’s programs and services.

KB Kasuals

Virgins Saints & Angels is a brand you must keep on your radar. All pieces are handcrafted in San Miguel de Allende, Mexico. This spiritually inspired line has been a favorite of celebrities and has been featured on countless magazine covers. 

Earrings: $138

Necklace: $178

Bracelet: $185

Acrylic Clutch: $63

French Cuff

Simon Sebbag Designs (SSD) has made their name in Sterling Silver jewelry and is known for their lightweight, handcrafted jewelry. Family-owned and made in Israel, each piece has a unique, architectural design that takes accessories to
the next level. 

Necklace: $195

Bracelet: $325

Riddle Oil

Free of parabens, phthalates, and formaldehyde, Riddle Oil is a non-toxic fragrance and skincare line. Perfume oils are more concentrated and longer lasting and Riddle reacts with your body’s natural chemistry to create your own unique scent! What I love about their botanical line is that all of their ingredients are 100% organic and created for all skin types. If you have never used a face oil, continue reading about all the benefits: non-greasy moisturizer, makeup remover, makeup primer, aromatherapy benefits, reduces enlarged pores, reduces wrinkles and acne fighter. 

.5 oz Roll-On Oil: $80

Spray Lotion: $38

Botanicals Face Oil: $68

Photography Courtesy Katy Cox Photography

Top Five Essentials for Fall 2019

The official announcement that fall has arrived can be seen in the store windows! Here is my top five Fall 2019 list:

1. The cutest handbags have made their debut: The Itty Bitty bag. I am not talking small, they are teeny tiny! Perhaps a lipstick and ID can fit. It may not be practical but have I mentioned how adorable?




2. Bring your suit into 2019 with a belt. Belted suiting is all over the runways and fashion icons. Cinched at the waist it creates a flattering silhouette.


3. Purple rain! All shades of purple can be seen in every piece of clothing and accessories.




4. Capes are one of my favorites for this season. They elevate any outfit to sophisticated in a second.



5. If it is an animal print shoe, it will do: zebra, snakeskin, leopard, even cow! Pair with a neutral bottom and instantly add interest and pizazz to your whole outfit.


The Woodlands High School Youths “Summer Swish” in Italy

Four years ago an idea was formed by the assistant coach, David D’Allesandro, to organize a youth basketball tournament in Chieti, Italy. Raised in Chieti since he was 10 years old and then moving to The Woodlands in 2014, David would frequently get asked questions about US basketball and the differences with Italy. “I thought it would be nice for them to see with their own eyes. Bringing the two worlds together – what a better way than sports and teenagers?”

Houston Swish was formed alongside head coach Ferdinand “Yogi” Williams, a ten-year veteran coach from Phoenix, AZ including surrounding Houston areas. The next few months practices were held twice a week at Crossroads Church in Magnolia with AAU tournaments played in between. When asked about their preparation Yogi said, “These young men have displayed tremendous passion, intensity and dedication during the previous 3 months of skills training, conditioning, practices, scrimmages and games to prepare for this trip. No matter the size, athleticism or skill of our opponents these young men play together and execute a winning strategy because they believe in each other.”

On June 13th, the team was en route to Italy and within 24hrs of touching down they were off playing their first game. “This opportunity to travel abroad to Italy and experience basketball in a different environment with different rules, different languages and challenges was a priceless experience. I expected this trip to be a lifetime memory, but it also empowered these young men to overcome adversity, maximize their potential,” said Yogi, who then noted perhaps one of these boys may be inspired to play or coach basketball beyond high school.

Their two weeks abroad included more practices and scrimmages, but there was plenty of relaxing on the beach and exploring the beautiful town of Chieti. Chieti is amongst the ancient of Italian cities, situated in the Abruzzo region, a few kilometers away from the Adriatic Sea with the Majella and Gran Sasso mountains in the background. According to mythological legends, the city was founded in 1181 BC by the Homeric Greek hero Achilles and was named in honor of his mother, Thetis. It was called Theate.

When the captain of the team was asked to share his favorite experience about this trip, Federico D’Allesandro a sophomore at The Woodlands High School responded, “Since we moved to The Woodlands I felt like I belonged to two different and separate worlds. My Italian friends and then my friends from the US. It was amazing to see how quickly and easily these “worlds” merged together though! I was also very happy that there were true connections made between my two groups of friends. I have a feeling these two groups will be seeing each other again.”

Father’s Day Fashion Finds

It’s dad’s turn! For Father’s Day I have rounded up my top 5 fashionable gifts to help celebrate the man in your life:

Bombas Tie Die Calf Socks: 4 pack, $45.60
Tie die is a big trend in women’s fashion for 2019, why not carry it over for the men?

Personalized Men’s Braided Bracelet with engraved circular beads: $79.95
Masculine and sentimental. Perfect.

The Greats Royale White Sneakers $179
If the man in your life does not own a pair of white sneakers place this on the top of your gift list. Perfect with jeans, joggers, summer suits, and shorts. This will be the perfect summer staple in his closet.

Cubitts Tortoiseshell “Ampton” sunglasses $165
A celebrity favorite brand, these Wayfarer sunnies are a classic and fashionable year round.

Carl Friedrik Weekend Bag $565
The perfect bag for a few nights away. Duffels are making their mark in the fashion world and this Italian, handmade weekender does not disappoint.

Holiday Sparkle

It’s the most wonderful time of the year with cooler weather, holiday decorations and festive cheer. Holiday parties also fill our calendars, and chances are, figuring out what to wear can be daunting. I am sharing my three favorite trends that I plan on taking with me on the holiday circuit!

  1. Plan on heading to the office party right after the work day is over? Start the day in a work-approved sweater and pencil skirt. When the clock strikes 6, perk up your work outfit with the tried-and-true holiday accessory—sparkle! Festive earrings, hair accessories, belt and shoes all add to the holiday spirit.






  1. Red is the instinctive color of choice for the holidays, but combine it with velvet and you have a time-honored and chic look.



  1. The every day, cross-body bag has made its way to the evening. Typically we tuck in the beautiful chain and use the bag as a clutch, but now we can celebrate no more lost purses and still be hands-free with the evening bag, plus strap. Sling it over your shoulder or go for cross-body style!




Photography Courtesy Katy Cox Photography

Generations of Fashion

Fall officially began on September 22, and for the sweater lovers out there, counting down may have begun in July. Taking cues from the fashion runways earlier in the year, retail stores are finally stocking up on the big fall trends.

Modeling the styles, colors and prints for Fall 2018 is a three-generation family of women: Ann Ryder along with her daughter and granddaughter, Jena and Caitlin McCrann. The fashion lens tends to focus on the young, but I am always inspired by women of every age! These next few pages will showcase fashion as being ageless. Caitlin, Jena and Ann have embraced their personal style, choosing outfits that make them feel beautiful and confident.

Poised Youth

A resident of The Woodlands since she was two years old, Caitlin McCrann currently attends The Woodlands High School as a sophomore. Caitlin spent ten years dancing at Boni’s Dance & Performing Arts Studio. Entering high school, she discovered track and field, where she enjoys running and high jumping. Caitlin also volunteers for the National Charity League and HOPE Youth Leadership Community and is actively involved with her Youth Group at the Woodlands Church. In her spare time she enjoys painting with acrylics, supporting her Highlanders at sporting events and hanging out with her friends.

Hemline at Market Street is one of her favorite places to shop. The mix-and-match approach of pairing two prints is a favorite of hers; combining camouflage with different patterns or silhouettes takes the utilitarian edge off and lends your look to a more modern and feminine feel.

Mom on the Go

Jena McCrann has been a resident of The Woodlands for the past 14 years. Married to Justin and celebrating her 20th wedding anniversary in 2019, they are parents to Caitlin and Loudon. Jena is from Annapolis, Maryland and received her Bachelors in dietetics from James Madison University and her Masters in occupational therapy from Towson University. She practiced occupational therapy for sixteen years, and she now works as Director of the National League of Junior Cotillions–The Woodlands Chapter alongside her sister-in-law, Madeline McCrann. She fills her time playing tennis, driving carpool and cheering on the sidelines for her kids.

Jena gravitates towards Club Monaco’s classic style and effortlessly pulls off this fall look in a sleek leather miniskirt and cashmere sweater. This season, we’re seeing sweaters in all knits, textures and silhouettes. Chances are, that sweater you already have in your closet is trending right now!

Modern Matriarch

Ann Ryder moved to The Woodlands from Annapolis, Maryland and quickly found her way to Interfaith, where she has been actively involved and working with them ever since. Ann has over 30 years of experience in publications and marketing in a variety of industries. Her passion and involvement with the nonprofit community struck after her time as the Special Events Coordinator for the Grant-A-Wish Foundation in Baltimore, Maryland, now known as The Believe in Tomorrow Children’s Foundation. She and her husband John are avid golfers and take full advantage of all the activities The Woodlands has to offer, including attending a variety of concerts at The Cynthia Woods Mitchell Pavilion. Spending precious time with her three daughters and seven grandchildren is a joy.

Stylish and always impeccably dressed, it was no surprise that Ann was drawn to Tory Burch’s exquisite caftan. Fall floral prints have another year of fashion power and Tory Burch showcased them perfectly in the Michaela Caftan. Tassels are featured in the shawl sleeves, hues of dark floral are bordered with stripes and metallic gold sheen all draw our eyes to this bohemian dress. Pack it for a beach getaway or wear it to your next outdoor party. Complete the outfit with the Georgina bootie; instead of the usual black, play into the animal print or go bold with white. Whether paired with jeans, capris, skirts or dresses, booties go with virtually everything and are the ultimate footwear for this season!


A big thank you to Hemline, Club Monaco and Tory Burch of Market Street The Woodlands.

“Fashion is a creative expression, it shouldn’t dictate your age.” Liat Newman, Novellamag.com

Fashion with Elvira Cauthen of fashionrowe.com

The warmer weather is upon us! Time to put away those bulky  sweaters and heavy boots and recharge your closet with some of the new  2017 trends. My top five are: blush tones, stripes, patches, redefined  shirting, and statement earrings. 

“Pale Dogwood” is one of the Spring 2017 Pantone colors. I call it a soft blush, and it is the perfect nude for spring
weather. Last spring, “Rose Quartz” was introduced and was so popular it has been reintroduced as “Pale Dogwood.” If
you are color-shy, this subtle, chic and feminine pink is for you! This C/MEO Collective dress has a beautiful neckline with
a strap that wraps around the neck and buttons in the center. This will be replacing my LBD (Little Black Dress).
Accessorizing was easy with these stunning statement earrings. This trend is more than just the chandelier earrings we have
seen in years past…think art, sculptural and go bold.        

In the fashion world, trends can come and go quicker than you can blink, but this trend is surviving – the cold shoulder. In the Spring/Summer 2016 issue of The Book The Woodlands, I featured a red, off-the-shoulder top. I am featuring it again, because it is stronger than ever, evolving from two shoulders to one. This past fall, designers were not ready to give this trend up so in keeping true to its name, sweaters were created with one exposed shoulder. Now we are seeing off-the-shoulder in plenty of styles and fabrics. From straight across to asymmetrical. Exposing one’s shoulders is an ageless trend, and it’s a beautiful silhouette on every woman. 


My number one trend this season is patches! At Cakewalk Style Shop, you can express your style and choose from a variety of high-quality patches and place them on a jacket, shirt, or jeans as I have done here. I went with floral appliqués to represent spring. Anything will do – express your style! And if you have been collecting vintage patches, now is the time to break them out and DIY to your favorite denim. It is the perfect wardrobe update. 



Start off the spring with this great Elaine Turner clutch made in hemp raffia. The strap is detachable, so it can easily be transitioned into a crossbody. Last spring, straw, raffia and wicker handbags were big on the runways, and designers are carrying them into 2017. It’s typical to bring one on your beach vacation, but trendsetters are bringing them into the office as well. Raffia bags can easily be balanced with muted tones and clean lines to avoid looking like you are at the beach. 



Stripes were a huge feature at New York Fashion week. And fashion influencers are mixing it up! There really are no rules this season. You can wear your stripes however you wish. Thick or thin, by themselves or pair them together! Vertical stripes are great for petite and curvy women as they draw the eye up and down therefore elongating the body, and thin stripes have a slimming effect. One thing is for sure, stripes can be playful, yet polished, and will have major staying power for years to come.        



Now enter the shirting trend for spring 2017. This style is basically going beyond the classic button down with take-notice sleeves or necklines. This blouse from New York & Company lends a subtle statement with its long white cuffs. However, get ready to see flowy, billowy or even bell sleeves which are all the rage.   


For more ideas on how to freshen up your wardrobe this spring and stay up-to-date with the latest trends,visit fashionrowe.com & Instagram @fashionrowe.

Fashion with Elvira Graham of fashionrowe.com

Since February’s Fashion Week, all the fashionistas’ eyes were upon the Fall 2017 designs and counting down the months until the top fall trends from the catwalk hit the stores. It is of cially fall and to get you excited and inspired, I have a few of my favorite trends and looks from the iconic Tory Burch brand. In August, Market Street welcomed our very own Tory Burch boutique, only one of three in the Houston area.

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