When conceiving The Woodlands as a master-planned community, its founders envisioned a place where art was highly valued. They succeeded in creating a vital and robust presence of artistic expression in the area. The vehicle that provides support for the arts and sustains the founders’ goal is The Woodlands Art Council, Inc. (TWAC), a not-for-profit corporation, whose primary objective is to provide cultural enrichment through several community events that promote the performing, visual and literary arts, primarily through The Woodlands Waterway Arts Festival and in the schools with numerous projects and scholarships for those students interested in pursuing art studies.
TWAC strives to create a better community through the arts. Dr. Maria Holmes, recently appointed as President of TWAC Board of Directors, believes that by experiencing the creative arts in the community, the quality of life is enhanced for all residents. “It creates another way for people to build community, it’s another way for citizens to have purpose and meaning in their hometown, no matter the age, heritage, or where their original home is; it brings us all together,” Holmes stated.
The Council establishes and supports meaningful art and cultural programs throughout The Woodlands, including youth mentoring and support programs, student art scholarships, art programs in kids’ schools, interactive workshops for seniors and retirees, special needs programs and sponsorship of public arts. TWAC continues to grow and gain recognition by coordinating The Woodlands Waterway Arts Festival and the Art Bench Project.
The Art Bench Project
The Council is responsible for twenty Art Benches that have been commissioned and installed throughout our community, in partnership with The Woodlands Township as well as with the funding and vision of art patrons who sponsor each bench. Designed by local, national, and international artists, the Art Benches are permanent outdoor collections around The Woodlands Mall, Town Green Park and Hughes Landing. Currently, Phase IV of this project will feature three new Art Benches that will be located along The Woodlands Waterway.
The Woodlands Waterway Arts Festival
The Woodlands Waterway Arts Festival is an annual and premier attraction. It is one of the top-ranked fine arts festivals in the country. The festival is made for the community by the community, and all the proceeds go back into the local arts, impacting the community while benefitting upcoming local artists.
“The festival is very competitive,” said Kelly Batterson, Event Director of the 2019 Festival. There are 800 to 1,000 artists that submit applications each year providing the community with the most beautifully creative art to select from. The review and final picks are made by a blind jury. The art pieces are judged solely on merit. Art teachers, art professionals, community members and volunteers constitute the jury and collectively choose over 200 artists for each festival. “It is a well-thought-out process, a fine-working machine,” added Batterson.
The members of The Woodlands Waterway Arts Festival Committee worked hard to deliver a wide variety of artistic mediums including paintings, pottery, glass pieces, photography, jewelry, digital, furniture, clothing and much more. The attendees at the two-day outdoor festival were able to meet the artist, discuss and learn about their work, hear their stories and their artistic perspectives. That was possible because, as part of the festival’s requirements, the artists have to be present in their booth for their exhibition, making the experience for the visitors more dynamic and personal.
In 2019, TWAC added a new feature to the festival called, Spotlight on Mexico. This gave an element of freshness to this year’s 14th event. Holmes mentioned, “We want to have a more global presence in our arts festival. Each year, we are going to select a country and bring attention to their arts, their food, and music providing education of other cultures to our citizens.” An interactive living museum was set up inside the main gate of Town Green Park, capturing the richness and beauty of Mexico in every art form. Asociación Amiga was in charge of curating the exhibit; they are a nonprofit formed by female Latin American entrepreneurs with a broad sense of commitment for the community. Diana Ontañon, President of the organization said, “Art has no language, barriers or frontiers, the Spotlight on Mexico was a way of sharing our authentic Mexican culture and artifacts, and representing our country the best way possible.”
The festival is a family event; everyone enjoyed the artists’ displays, live music performances and exquisite food offerings. Younger attendees participated creatively in The Woodlands Children’s Museum special exhibits. “We have a little something for everybody, making or having art is the main focus. We are proud of it; we love our mission and want to cultivate it,” concluded Batterson. The next Arts Festival is scheduled for October 17th–18th, 2020.
Article by: Ana Beatriz Priego | Photography: Derrick Bryant